Price Chopper Voluntarily Recalls 3 Varieties of Burst Brand Cookies due to undeclared milk.

Contact:
Consumer
1-800-666-7667

Media
Mona Golub
(518) 379-1480 or
(518) 210-6629

FOR IMMEDIATE RELEASE - June 25, 2013 - Schenectady, NY: Price Chopper Supermarket is voluntarily recalling three varieties of Burst Cookies- Brownie, Almond and Raspberry- a frozen cookie produced by Jacqueline's Wholesale Bakery and baked off in all of the chain's in-store bakeries, due to the presence of milk, a known allergen, which was not declared on the ingredient label. The product is not harmful in any way to those who are not allergic to milk products.

The presence of milk in this product was discovered by one of Price Chopper's corporate quality assurance agents who traced it back to inaccurate ingredient label information submitted by Jacqueline's Wholesale Bakery to the chain in September 2012, providing the impetus for the recall to include product with sell-by dates of September 5, 2012 through June 21,2013.

In addition to alerting the media, Price Chopper initiated its SoundBite recall notification procedure, which uses purchase data and consumer phone numbers on file in connection with the company's AdvantEdge (loyalty) card to directly alert those households that may have purchased the product in question.

Customers are encouraged to return any packages of Burst cookies to the store for a full refund.

Customers with questions may speak to a Price Chopper Customer Service Agent by calling the chain's in-house Customer Communications Center at 1-800-666-7667 X3 between 8:30AM and 7:00PM Monday through Friday or between 1 OOAM and 4:00PM on Saturday and Sunday.