Giant Eagle Voluntary Recall of Irish Soda Bread Due to Undeclared Milk Allergen

Contact:
Consumer:
1-800-553-2324

FOR IMMEDIATE RELEASE — March 11, 2015 — PITTSBURGH — Giant Eagle brand Irish Soda Bread, baked and sold inside Giant Eagle supermarkets between February 24 and March 11, has been voluntarily recalled by Giant Eagle today due to an undeclared milk allergen. This creates the potential for serious health consequences if consumed by those with milk allergies. The product is safe for consumption for those who do not have these allergies.

The recalled Irish Soda Bread was sold with a UPC of 20761800000 and a net weight of 16 ounces. The product was purchased by approximately 2,000 customers in Giant Eagle and Market District supermarkets in Pennsylvania, Ohio, Maryland and West Virginia.

Giant Eagle became aware of one reported case of customer illness associated with the Irish Soda Bread product, which prompted further investigation. The product label for the Irish Soda Bread, which contains milk, omitted milk as an allergen. The issue has since been resolved and all product currently on shelf is labeled correctly. To date, the company is not aware of any additional reported cases of customer illness.

Customers with a milk allergy who have purchased the affected product should dispose of it or return it to their local Giant Eagle for a refund.

If you have any questions, you may call Giant Eagle Customer Care at 1-800-553-2324 Monday through Friday 9am-9pm EST.

In addition to this public communication regarding this recall, Giant Eagle initiated its consumer recall telephone notification process in conjunction with ensuring that all Irish Soda Bread product currently on shelf is labeled correctly. The consumer recall process used purchase data and consumer phone numbers housed in the Giant Eagle Advantage Card® database to alert those households that purchased the affected product and have updated telephone contact information in the database.