Earlier this year, Sony Pictures Entertainment released the movie "Peter Rabbit." In the movie, a character with a food allergy is intentionally targeted. Other characters attack him with the food he is allergic to which causes anaphylaxis.
The movie is now available for streaming and will be on DVD and Blu-Ray Disc soon. The Asthma and Allergy Foundation of America has joined with the Allergy & Asthma Network, Food Allergy Research and Education, and the Food Allergy & Anaphylaxis Connection Team to ask that Sony include a statement about the seriousness of food allergies, anaphylaxis and food allergy bullying in online streaming rentals and DVD and Blu-Ray purchases.
We will keep you updated on Sony’s response. In the meantime, help us spread awareness by letting your friends, family and child’s school staff and caregivers know about this upsetting scene. Also, learn how to talk to your family about the movie and food allergy bullying.