Kids With Food Allergies Partners with The Balancing Act® on Lifetime® Television to Bring About New “HELP for Children with Food Allergies” Programming

New series on The Balancing Act to raise awareness, provide education and support for families

Kids With Food Allergies (KFA), a division of the Asthma and Allergy Foundation of America, is proud to announce that it is part of a new series on the award-winning show The Balancing Act® airing on the Lifetime channel. The show will educate parents and provide solutions to issues parents face keeping children with food allergies safe and healthy.

The “HELP for Children with Food Allergies” series will begin airing in September 2014. The series is part of The Balancing Act’s Health Matters, Everyday Gourmet and Family Ties programming.

“One in 13 children in America now has a food allergy. Allergic reactions to food can be serious and potentially life-threatening,” says Lynda Mitchell, Vice President, Asthma and Allergy Foundation of America, Kids With Food Allergies Division. “Parents and caregivers need to learn how to prevent allergic reactions and recognize the symptoms. They also need to be prepared to act quickly should a reaction occur. We are thrilled to be partnering with The Balancing Act to share the latest information on food allergies. We want parents raising children with food allergies to learn how their children can live full and healthy lives.”

The Balancing Act series will talk about different kinds of food allergies and related health information. The series will also include food and cooking tips and recipes for back to school through the holidays. Additionally, the show will cover how parents can use an “allergy action plan” away from home or at school when kids are in the care of others.

KFA keeps children safe and healthy by educating and supporting their families. KFA offers educational resources as well as recipes and nutrition information. KFA also offers the largest online community for families raising children with food allergies, with 40,000 members. Its mission is to improve the day-to-day lives of families raising children with food allergies and empower them to create a safe and healthy future for their children.

To learn more about food allergies, please visit: www.www.kidswithfoodallergies.org.

About Food Allergy
Food allergy is a serious public health priority affecting millions of adults and children. An estimated 1 in 13 children in the U.S. now has one or more food allergies, and studies show a rise in prevalence over the past 10-20 years. Despite the risk of severe allergic reactions known as anaphylaxis, which can be fatal, there is no cure or preventative treatment for food allergy. Allergen avoidance and management of allergen-restricted diets is crucial to prevent allergic reactions. Prompt treatment when faced with an allergy emergency is essential to save lives.

About Kids With Food Allergies
Kids With Food Allergies (KFA) is a division of the Asthma and Allergy Foundation of America. KFA is dedicated to keeping children with food allergies safe and healthy until a cure for food allergy is found. KFA is an essential part of the food allergy and anaphylaxis community offering free education programs for families and caregivers, webinars, an allergy buyers’ guide, an electronic database of allergen-free recipes and more. Most notably, KFA’s website hosts the largest and most active online food allergy and anaphylaxis community, a critical platform for parents and caregivers who want to network with others about raising kids with food allergies and related diseases. KFA has been educating and supporting families since 2005. KFA became a division of AAFA in 2013. For more information visit www.kidswithfoodallergies.org.

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT). For additional information or to view a segment visit: www.thebalancingact.com.

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About AAFA
Founded in 1953 and celebrating 60 years of service, the Asthma and Allergy Foundation of America (AAFA) is the oldest and largest nonprofit patient organization dedicated to improving the quality of life for people with asthma, allergies and related conditions through education, advocacy and research. AAFA provides practical information, community based services, support and referrals through a national network of chapters and educational support groups. AAFA also sponsors research toward better treatments and a cure for asthma and allergic diseases. For more information about AAFA, visit www.aafa.org.

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