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New Product Alert: Hershey’s New Chocolate Bar Will Contain Reese’s Pieces and Peanuts


[From The Hershey Company]

The Hershey Company wants peanut-allergic consumers to be aware of a new product launch: a Hershey’s Milk Chocolate bar with Reese’s Pieces candy. The bar will be marketed in both a standard size and a king size version and will be on store shelves in December of 2018. The product label (image provided below) clearly calls out the presence of Reese’s Pieces on the front, includes a large swath of the familiar Reese’s orange color on both the front and back, and, of course, lists peanuts in the ingredient statement. Peanuts are present both in the Reese’s Pieces and separately as chopped peanuts, which are visible in the bar itself once the packaging is opened/removed.

The Hershey Company wants consumers managing a peanut allergy to know that this product is produced in a separate facility from the 1.55 standard size Hershey’s Milk Chocolate Bar, which does not contain peanut or tree nut ingredients, is produced on a line that does not manufacture any peanut or tree nut items, and is made in a facility that does not process peanuts.

The snack, king, XL, and giant sizes of Hershey’s Milk Chocolate Bar continue to carry the following Allergy Information Statement: “ALLERGY INFORMATION: MANUFACTURED ON THE SAME EQUIPMENT THAT PROCESSES ALMONDS.”

Because ingredients or manufacturing processes can change, we always recommend that consumers read the label prior to purchasing or consuming any of our products.

For more information, please contact The Hershey Company at 1-800-468-1714.

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Kids With Food Allergies (KFA) is a division of the Asthma and Allergy Foundation of America (AAFA). AAFA is the largest and oldest nonprofit patient organization dedicated to asthma and allergies. KFA educates families and communities with practical food allergy management strategies to save lives and improve the quality of life for children and their families. Our online community includes public blogs. To post a comment, you will need to register or sign in. Registered members have access to additional specialized support forums for food allergies. Registration is free!

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Comments (3)

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Nutfreemama - I was at a Summit where a Hershey's rep talked about what they do to protect and inform the food allergy community with their labeling. That was where we learned about this new bar.

That exact issue about the wrapper was raised, especially in light of the recent anaphylaxis fatality from the Chips Ahoy cookies with the label pulled back. The actual candy looks very different and you can see the colored pieces in the chocolate.

But since it is the same size bar as the "safe" one, it's important to get the word out and teach our kids about it to be on the lookout. 

be careful if the wrapper is ripped off half way- looks the same - be good if they put something on both sides since the 1.55oz is on the left.  or if they made it 1,56 oz or something.  that said very glad they are trying though to make it so different and they gave warning ! as opposed to mondelez nabisco chips ahoy  

Me:  Latex Allergy, Drug Anaphylaxis and environmental allergies, mild asthma triggered by environmental allergies only. 

DS Peanut Anaphylaxis w/ low thresh hold, ALL tree nuts (including coconut), lupine, pink peppercorn, Egg (can't eat baked either),  avocado, zucchini, papaya, mustard, kiwi;  Asthma, dust, pollens, dogs, cats, grasses.  OAS.  Outgrew Milk.

DD2 Egg (can't eat baked either), Garlic, Carrots, tuna, crab, and unknown food allergies; Dog, dust, Latex.  Outgrew Milk.

My dream... I want 100% transparency in food labeling.  I dream of kids washing hands after they eat at school.  Food ONLY in the cafeteria - no where else in school -  and no peanuts/nuts allowed in schools by ANYONE (direct ingredients).  As needed:  Drink milk in a designated area only etc if a severe milk contact allergy etc etc.   Work to a solution as much as we can for as much as we can versus just saying - can't control all food so let's control none.  MITIGATE risks.  

Kids With Food Allergies
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1235 South Clark Street Suite 305, Arlington, VA 22202
Phone: 1-800-7-ASTHMA (1.800.727.8462)
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