As part of its programming dedicated to help raise awareness and offer resources for kids with food allergies, The Balancing Act® will feature the non-profit organization Kids With Food Allergies in the show airing on Thursday, November 20 at 7:00 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts and their guests discuss this important topic with trusted information to empower a family’s life. This show will re-air on November 27, 2014 at 7:00 a.m. (ET/PT).
- Navigating Food Allergies During the Holidays – with Kids With Food Allergies
It’s the holiday season and that can be a stressful and tricky time for the six million kids with food allergies and their families. Educating loved ones and friends about your child’s food allergies before holiday events can help keep them safe and happy. Holiday time can be especially isolating if you don’t have a family action plan in place. Celebrating its 10 year anniversary, Kids With Food Allergies, a division of the Asthma and Allergy Foundation of America, is dedicated to supporting families with every aspect of managing a child’s food allergy. Watch as KFA’s Michele Cassalia – herself a mom of a child with food allergies – explains how to successfully navigate the season and create new holiday recipes and traditions.
“One in 13 children in America now has a food allergy. Allergic reactions to food can be serious and potentially life-threatening. It is essential for parents and caregivers to learn how to prevent allergic reactions, recognize the symptoms, and be prepared to act quickly should a reaction occur. We are thrilled to be partnering with the Balancing Act to share the latest information on food allergies and how you can keep children safe and healthy,” said Lynda Mitchell, Vice President Asthma and Allergy Foundation of America, Kids With Food Allergies Division.
To learn more about food allergies, please visit: www.www.kidswithfoodallergies.org.
About Food Allergy
Food allergy is a serious public health priority affecting millions of adults and children. An estimated 1 in 13 children in the U.S. now has one or more food allergies, and studies show a rise in prevalence over the past 10-20 years. Despite the risk of severe allergic reactions known as anaphylaxis, which can be fatal, there is no cure or preventative treatment for food allergy. Allergen avoidance and management of allergen-restricted diets is crucial to prevent allergic reactions. Prompt treatment when faced with an allergy emergency is essential to save lives.
About Kids With Food Allergies
Kids With Food Allergies (KFA) is a division of the Asthma and Allergy Foundation of America. KFA is dedicated to keeping children with food allergies safe and healthy until a cure for food allergy is found. KFA is an essential part of the food allergy and anaphylaxis community offering free education programs for families and caregivers, webinars, an allergy buyers’ guide, an electronic database of allergen-free recipes and more. Most notably, KFA’s website hosts the largest and most active online food allergy and anaphylaxis community, a critical platform for parents and caregivers who want to network with others about raising kids with food allergies and related diseases. KFA has been educating and supporting families since 2005. KFA became a division of AAFA in 2013. For more information visit www.kidswithfoodallergies.org.
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About The Balancing Act®
Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Mon.-Wed. at 7:30 am (ET/PT) and Thursday and Friday at 7:00 a.m. (ET/PT) on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com
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